Timm Delaney | (805) 895 - 1109

Santa Barbara Marketing Plan

Not All Home Marketing Plans Are Created Equal, Realtor Timm Delaney has more than 18 years experience in Santa Barbara real estate and can help sell your property quickly.

  • Target market your home to the most successful agents in the official MLS system 99% of buyers work with agents. 20% of agents do 80% of the sales. My marketing plan is targeted towards the most successful 20% of agents doing 80% of the sales.
  • Educate you to market your area through a complete and comprehensive Current Market Analysis
  • Professionally negotiate the highest and best offer in the least amount of time with the fewest amount of problems
  • Recommendation of improvements and staging for highest net profit. Suggesting where to spend and not spend your hard-earned money.
  • You will have access to my assistant, advertising administrator, and escrow and title representatives
  • Provide you with community resources (title, escrow, and lenders) when purchasing your new replacement property. Also, provide you with a Relocation agent anywhere in the world through our International Relocation Department. Assist you with a list of helpful names and numbers from contractors to cleaners.

I will market your property in-house:

  • Placed on voice-mail to our local offices 115 agents
  • Announced at our weekly office meeting
  • Photos of your property will be placed on our office web site, the company web site, national web site, and my own personal web site and MLS.
  • Preview caravan and price evaluation Prudential California Realty offices only
  • Color flyer place on our office bulletin board
  • Color flyer placed in each agents mailbox

I will market your property by:

  • E-mail 350 Santa Barbara area top producing MLS members and all other 980 members.
  • Mailing of color flyers to top 350 agents locally
  • Announcing your home at Thursdays MLS meeting to all companies
  • Marketing your home as both a home and condo to attract more buyers
  • Broker caravan with a catered lunch when needed
  • Hold Saturday & Sunday open houses
  • Available for prompt daily showings
  • Place flyers in sign holders for drive-by interest

DIRECT ADVERTISING: Program through Print and Web-Site Target Marketing. Your property will be advertised continuously until it closes. Even when in escrow, I will advertise for back-up offers to create pressure on existing buyers to perform.

Local Print Advertising exposure

  • Santa Barbara News Press
    • Weekly 4-page color photo ads
    • 1 institutional Page
    • Distribution on 47,740
    • Advertise in column scatter ad
  • Homes & Land
  • Real Estate Magazine
    • Full color photo page
    • Distribution of 25,000
  • Santa Barbara Magazine
    • Full color 2 page photo spread, every addition
    • Distribution of 50,000
  • CASA
    • Weekly color 2 page spread
    • Monthly cover property
  • Quarterly Institutional page
    • Distribution of 25,000
    • Montecito Journal
    • Twice a month color page
  • Coastal View
    • Weekly color photo ad
    • Distribution of 25,000
  • Daily Variety
    • Monthly full color page
    • Special Award-Season editions
    • Distribution of 34,300

Southern California print advertising Exposure

  • Los Angeles Times Westside Edition
    • Monthly full color page
    • Special Award-Season editions
    • Distribution of 34,300
  • Orange County Daily Pilot
  • San Diego Union Tribune
  • Palm Desert/Palm Springs Desert Sun

National Print Advertising Exposure

  • Dream Homes & Dream Homes International
  • Distribution of 10,000
  • Wall Street Journal Southwest Edition
    • Black and white photo page
    • Distribution of 500,000

Internet Websites:

  • www.prusb.com (Prudential Santa Barbara)
  • www.prudentialcal.com (Prudential California Realty)
  • www.realtor.com (Santa Barbara M.L.S.)
  • *24-hour online (200,000 visits per month)
  • Santa Barbara Multiple Listing Service (M.L.S.)
  • Networking with 1,300 licensed agents in Santa Barbara M.L.S. (Ventura, Santa Ynez if needed).

Most Aggressive Web-Site And Search Engine Placement In The Country

  • My personal web-site www.timmdelaney.com. You are guaranteed top placement on no less than 15 leading search engines. To name a few: Google, Yahoo, MSN and Excite (see attached comprehensive list). Prudential web-site www.prucalresb.com with 200,000 visits per month.
  • Distribution of Property Brochure Via E-mail/Direct Mail

    Brochures will be available for buyers at subject property in the home and sign box. They will also be in our lobby of our offices for walk-in clientele.

  • Direct Mailing Campaign

    Mailings to approximately 500 neighboring properties with Just Listed and Just Sold announcements. Invitations sent out prior to open houses to invite neighbors that may have a friend, co-worker or relative who are seeking to buy in the area. Also, for buyers moving up or down in size.